Intelligence without social awareness is not an evolutionary trait (Feb 2005)

Take the Beverages and Ground Water Problem. In India, soft drink bottling plants (Pepsi and Coke etc) use borewells to pump up the groundwater. The poor surrounding villages who cannot afford such borewells are losing their water supply used for drinking, bathing and irrigation. Then this same water is adulterated with beverage concentrate, phosphoric acid, artificial colors etc and is being SOLD BACK to the villages. Only may be another village farther away after consuming more of the world’s petrol and polluting the air. The Beverage industry has actually a “Go Rural” slogan now. If all the villages around the bottling plants die, that can’t be good for the human race. If Pollution can be defined as “Matter in the wrong place” then, bottling plants are themselves pollutants because they do not belong in India. I can see no value to the human race in the production, consumption or distribution of these drinks. It is a clear case of intelligence used to create, market and distribute a product without the social awareness that it is very bad for the human race. If human beings use their intelligence to kill themselves off, it will be sufficient proof of the fact that intelligence without social awareness and environmental consciousness is not an evolutionay trait. My heart weeps at this tragedy that we are bringing upon ourselves. We cannot think that it is okay for some of us to die so that other among us can grow rich. And if we think that making Pepsi is more important to a poor country than growing rice, we are not displaying survival traits, we are displaying mass level deluded traits